We are passionate people.
We create amazing products that makes real-world marketing more attractive to brands, and more enjoyable for agenices.
What is LiveGauge?
LiveGauge is a real-world marketing innovation company. We create products for the segments of Experiential Marketing, Trade Shows, Retail Sampling, Sponsorship, and Out of Home (OOH) Advertising. Our products serve to create value to the brands and agencies we are happy to call our clients.
Who is LiveGauge?
LiveGauge was founded by ex-agency'ers who saw the value and importance of proper measurement on digital platforms and properties, and noticed a lack of that solution in the real-world marketing space. Today, the team consists of account managers, product specialists, and developers all from agency backgrounds. Every team member of our company has experience of the agency-space.
How do you help brands and agencies?
LiveGauge helps brands actually have a quantifiable ROI to their real-world marketing spend by providing an automatic, consistent and objective measurement solution that can be used with any agency on any program.
We understand that marketing budgets are continiously being scrutized for ROI. Today, essentially every component of the marketing mix has some kind of consistent and objective metric. Online advertising has click-thru rates, impression counts, conversions, etc. TV has viewership counts, Print and Radio has subscriber and listener counts.
Real-world marketing has no measurement solution. Each KPI is different from program to program, agency to agency. Quality measurement can never be achieved. There have been attempts made at generalized multipliers, guesstimates, old-school clickers, using social media activity to reflect real-world performance, and our favorite - photos of happy people enjoying your free product.
All of these approaches are prone to human bias, observation gaps, and feasibility roadblocks that make the overall data unreliable to act upon. LiveGauge is the solution to all of those problems. By solving those problems, you will build stronger, more transparent relationships.
The idea was born!
Product Development Complete!
We completed our very first version!
We started and wished for the best!
Learn and refine!
Learned from our first clients on how to be better!
Grow, grow, and grow!
Expanded our client base and team!
Continung being awesome!
Growth on all fronts! Team, office, product, and clients! New product innovations and refinement are always top of mind.